Natural search visits from Google are reportedly down compared to last year, although organic visits from DuckDuckGo are up substantially.
Merkle’s digital marketing report for Q2 2019 demonstrates that Google’s organic search visits are down eight% from the very same time period in 2018. Natural visits from Bing and Yahoo are down as nicely, with declines of 26% and 11% respectively. The only significant search engine to deliver organic search visit growth last quarter is DuckDuckGo, with 49% more visits all round. Looking at mobile visits specifically, DuckDuckGo is up 64% year-more than-year. DuckDuckGo’s growth in mobile search was so robust that its organic search share on mobile has doubled from .three% to .6%.
In spite of Google’s lack of growth in organic search visits, it even now managed to obtain one% organic search visit share last quarter. Even so, that seems to be at the expense of Bing losing one% of its organic search visit share. Now that we’ve looked at specific search engines, here’s a appear at the all round organic search industry in Q2 2019
Natural Search in Q2 2019
Natural search created 23% of all website visits in Q2 2019. Complete visits created by organic search fell 6% year-more than-year in Q2 2019, which is down even further from a two% decline in Q1 2019. Natural search visits have been down across all devices but especially so on mobile phones, in which visit growth dropped from 13% in Q1 2019 to 5% in Q2 2019.
Data demonstrates that paid search visits on phones could be cutting into organic visits. Phones and tablets created 59% of organic search visits in Q2 2019, compared to 65% of paid search visits. According to Merkle, this was the weakest rate of growth for phone organic search since mid-2016. The two largest share gainers in Q2 2019 have been paid search and direct website visits.